Monday, November 19, 2007
Must have been a slow news week in the industry, as Advertising Age allowed resident nutcase Bob Garfield to commandeer the front cover with his infantile fuss versus Comcast. Admittedly, MultiCultClassics only read the lead sentence before scrolling through a seemingly endless expulsion of editorial excrement.
The lead sentence said enough: “Bob Garfield’s jihad against his cable provider makes one thing clear: Companies ignore customer-service complaints at their own risk.”
Not sure why Garfield referred to himself by name. It probably made him feel more important—although, in typical sloppy fashion, he eventually transitioned to first person tense. [Update: AdAge.com originally posted the piece with an editor’s lead-in that appeared to the opening of the story.]
Anyway, going back to the lead sentence, it’s appalling that Garfield calls his silly squabble a jihad.
Last year, a car dealer in Ohio offended people with a commercial proclaiming a jihad on the U.S. auto market. Sure, Garfield will likely argue that he didn’t take the imagery as far as the jerk in Ohio. Plus, he might also point out that dictionary definitions for jihad include, “any vigorous, emotional crusade for an idea or principle.”
The truth is, Garfield has consistently demonstrated that he’s insensitive and culturally clueless. He’s sadly symbolic of the ruling majority on Madison Avenue.
It’s no coincidence that Garfield’s words and actions mirror those of a stereotypical car dealer too.