Last March, Tanner Colby presented painfully long and incoherent perspectives at Slate, declaring Matthew Weiner would delve into race-related areas during the past season of AMC series Mad Men. MultiCultClassics accurately predicted Colby was dead wrong.
Colby is back with fresh long-winded bullshit at The Big Tent, displaying his peculiar thinking while hawking his new book, “Some of My Best Friends are Black.” Amazingly, the Ad Age piece ends by claiming, “This interview has been edited and condensed.” Okey-doke, but it’s still over 3,000 words too long.
Fully examining Colby’s commentary would require rivaling his verbose style, ultimately putting blog readers into a catatonic state. Hence, MultiCultClassics will only address a few of the man’s bizarre and uninformed points.
Colby stated, “If you read the rest of my book, you come away with the conclusion that the problem for the advertising industry doesn’t exist inside the advertising industry. … If you want more black people in advertising, you fix housing and transit policies to get more access to jobs.” Hey, it’s not simply a matter of leveling the professional playing field; rather, the solution demands lifting the entire race. Imagine if Major League Baseball, for instance, had used this excuse to stall integration. Hang tight, Mr. Robinson, we’ll let you play after we’ve created economic equality. Even ADCOLOR® and the 4A’s would take a pass on attempting to tackle such a grand and noble endeavor. Hint to Colby: Fixing discriminatory and outdated hiring policies might be easier—and more effective—than fixing housing and transit policies. Just a thought.
Anyone who can decipher Colby’s ramblings about “minority set-asides” will receive a crisp one-dollar bill—which, by the way, roughly matches the standard “minority set-asides” doled out to non-White agencies.
Another Colby gem concluded, “… I think anyone who is being honest about the minority agencies would be frank to admit that they have to evolve. I’m not saying that you can’t take one of these shops and innovate. But something is going to have to change.” The man once again took a swerving turn and completely missed the real issue. Sure, the minority shops have work to do. But it’s grossly unfair to place the burden of progress on firms that have never exceeded 500 employees or held AOR status for $100 million accounts. If the budding author paid closer attention to Mad Men—contrasting Sterling Cooper Draper Pryce to modern counterparts—he’d realize that the White agencies are in far greater need of evolution.
Culturally clueless Neanderthals like Tanner Colby ought to try moving ahead on the Darwinian chart too.