4A’s President and CEO Nancy Hill published an Advertising Age column presenting her annual whine for fresh talent. By golly, the dearth of young people has never been more severe—and we must band together to lure them into our ranks. That message should go over well with the veterans being laid off in record numbers. Of course, Hill gushed over IAM, the High School for Innovation in Advertising and Media. Yet there are no plans to scour struggling communities in search of poor White kids to recruit. No blueprints to erect special high schools for underserved Caucasians living in poverty. No scholarships or college programs targeting inner-city Anglos. Such philanthropy is reserved exclusively for minority candidates.