Sunday, February 10, 2013

10985: Whatever Comes Next Is Shit.

Not sure what’s worse about the advertising for fresh + sexy™ by Playtex: the “Clean Where is Counts” tagline or the body copy stating, “The before and after intimate wipe that gets you ready for whatever comes next.” Did someone really approve this copy with a straight face? And it looks like the responsible copywriter must have been freelancing for Schick Quattro too. Whatever.

1 comment:

on a lark said...

not sure which is more awkward-the need for such a product or the need to advertise it. we've lost all sense of decorum; everything is up for grabs---pun intended