Wednesday, February 20, 2013

11008: Burger King Starts Death Spiral.

The new Burger King campaign touting breakfast sandwiches and coffee introduced the tagline: Taste Is King. Obviously, creative is not king. Could Mother N.Y. possibly produce anything worse than Mary J. Blige singing for fried chicken? Well, the place managed to top its own awfulness—and win the freaking account too! What is the price for an agency’s self-pride? Approximately $240 million in media spending.

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