This Utah Department of Health anti-smoking campaign from R&R Partners, USA is such a smokescreen—and a hackneyed pile of shit to boot. Anyone with any experience in the matter—including Big Tobacco—knows that the specter of death is not a deterrent to smokers. Big Tobacco often must fund anti-smoking efforts as part of lawsuit settlements, and such settlements usually allow Big Tobacco to ultimately approve the messages. Hence, Big Tobacco is more than happy to green-light propaganda proven to be impotent. It would have been more effective—and breakthrough—to show the Grim Reaper at a computer designing anti-smoking campaigns like the lousy one depicted here.