Krispy Kreme cancels ‘KKK Wednesday’ promotion
By Fox News
A UK Krispy Kreme branch apologized for a promotion created to draw more kids into its store during Britain’s half-term, a short holiday for students in the middle of each the three periods into which the school year is divided.
The branch created a series of promotional events that included “KKK Wednesday,” which was planned to run at the Hull branch in Britain from noon to 5 p.m. However, the branch apparently did not realize what the acronym is synonymous with.
Facebook followers quickly pointed out that KKK stands for the Ku Klux Klan, a racially charged American hate group that has committed unspeakable crimes against African-Americans, among others.
The company originally planned to use KKK as the “Krispy Kreme Klub.” Other activities during the county’s half-term, which runs from Feb. 16 to 22, included Funday Monday, Coloring Tuesday, Face Painting Thursday, Balloon Madness and Board Games Galore.
A company spokeswoman told The Daily Mirror the company apologizes “unreservedly for the inappropriate name of a customer promotion at one of our stores.”
The spokeswoman also said the material for the promotion was withdrawn and “an internal investigation is currently under way.”