As the NBA season recently marked its All-Star break, the Atlanta Hawks hold a commanding lead in the Southeast Division. Alas, it’s almost guaranteed that the team will not hoist a championship trophy this year—thanks to the Offensive Karma sparked by Bruce Levenson and Danny Ferry. The only way the Hawks could upset the prediction for failure would require other contending teams to outdo the cultural cluelessness—or if the Atlanta franchise hired a Black advertising agency to woo its predominately Black audience. Hey, it makes sense given the fact that Blacks comprise 54 percent of Atlanta’s population.
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