Saturday, February 28, 2015

12551: Cadillac Fails Greatly.

The new Cadillac commercial featuring Njeri Rionge—including a Behind the Scenes video—sure feels awfully forced and patronizing. Dare greatly? More like fail greatly.

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2 comments:

Anonymous said...

It feels forced and patronizing because it is. That's what happens when nobody black is allowed to be a part of the creative decision making. Even though this is supposedly a "total market" campaign.

http://shootonline.com/video/daring-director-doug-liman-makes-oscar-night-splash-cadillac-publicis

Look at the people involved. Nobody black called any shots. Most of the decisions were made by Brits, Europeans and white Americans.

You're going to see a lot more of these "multi-ethnic in name only" campaigns until somebody points out the obvious, which is that slapping ethnic talent on top of white-driven campaigns is not "total market." It's missing something. Black point of view, for interest.

11:48 AM
Anonymous said...

"for instance" I mean.

11:49 AM

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