12490: Truth Hurts.

The truth is, this Truth video sucks—and it shows how hackneyed White advertising agencies like 72andSunny love hip hop.

There’s an old advertising line sometimes attributed to David Ogilvy that reads, “If you’ve got nothing to say, sing it.” A variation on the line reads, “If you’ve got nothing to say, sing it. If you’ve got less than nothing to say, have a kid sing it.” Contrived crap like the Truth video inspires another twist: “If you’ve got nothing to say, sing it. If you’ve got no talent and you’re culturally clueless, have a hip hop artist sing it.”