The New York Post reported Heinz is presenting a new ketchup featuring popular sriracha hot chili sauce, a flavor whose origins tie to Thailand. One thing is pretty certain: no Thai adpeople or Thai advertising agencies will be involved in the promotional launch.
Heinz debuts spicy sriracha ketchup
By Post Staff Report
This is downright saucy.
Heinz is rolling out a new ketchup flavor blended with popular sriracha hot chili sauce.
The new product will be available in Walmart, Target and other retailers and cost $2.69 for a 14-ounce plastic squeeze bottle.
The Pittsburgh-based company, known for its “57 varieties” slogan, already offers unconventional flavors tinged with jalapeno, balsamic vinegar and Tabasco.
“The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs,” said Heinz brand manager Joseph Giallenella.
Sriricha is a tangy chili and garlic sauce that traces its origins to Thailand. Most Americans think of the “rooster sauce” version produced by Los Angeles-based Huy Fong Foods.
Heinz didn’t say which company was producing the sriricha sauce for its new ketchup.
Warren Buffett’s Berkshire Hathaway and Brazilian private-equity firm 3G Capital bought Heinz for $28 billion in 2013.