Friday, March 13, 2015

12577: Surveying Lies & Discrimination.

The Marcus Graham Project sent an email (copied below) discussing an annual initiative from i’mPART—a diversity smokescreen program created by the Advertising Club of New York—that is tracking, measuring and reporting diversity progress in the marketing, media and advertising industries over the next 10 years. Don’t recall seeing last year’s results, but is this effort really necessary? What makes anyone think the next 10 years will be any different than the preceding 60 years? Hell, things will probably regress. More importantly, given that most agencies aren’t even complying with requests to disclose employment figures, it’s highly unlikely that i’mPART will collect meaningful or accurate data. (BTW, the survey is poorly conceived and executed.) MultiCultClassics has already commented about i’mPART, so a further critique isn’t required. Although it might be interesting to see the Advertising Club of New York reveal the inclusivity of its organization and membership versus just claiming a commitment to diversity.


As part of their commitment to track, measure and report diversity progress in the marketing, media and advertising industries over the next 10 years, The ADVERTISING Club (New York) is excited to launch their second i’mPART Diversity Diagnostics survey with their partner PricewaterhouseCoopers (PWC).

The purpose of this survey is to identify opportunities and barriers to the success of our industry’s diversity efforts and allow i’mPART to provide the industry with learnings and workshops custom tailored around the results. Their goal is to complete the survey bi-annually over the next 10 years, as they work hand in hand with their diversity partners to work towards a more inclusive industry.

This survey is 100% anonymous and only takes about 10 minutes to complete. Please take it and share it with your colleagues as well!


Visit The Network—A Marcus Graham Project

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