This campaign from Sweden—warning people on the improper disposal of wet wipes—should be flushed down the toilet.
This campaign from Sweden—warning people on the improper disposal of wet wipes—should be flushed down the toilet.
This campaign was explained as follows:
In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves but society as well. So Brämhults juice has decided to take up the fight against darkness, illness and sedentary. Using the power of nature in a juice shot, it’s time to Reclaim February. If you are in Gothenburg, Sweden and in case of health emergency, just break the glass to get a shot including chili, turmeric and black pepper.
Great, the goddamn Swedes are going to reclaim February, effectively denying Blacks to claim the 28 days (29 during leap years) for Black History Month.
Maybe somebody messed up the translation for this campaign from Sweden, but given all the focus on the single biggest business issue facing the advertising industry in the US, UK and globally, surely there’s a better verb than harass for selling mattresses.
What makes this iZettle commercial featuring a Black barbershop scenario so disturbing? It was created by Acne in culturally-clueless Sweden.
