Wednesday, December 06, 2006

Essay 1406


Burger King updated its “Go Buck Wild” concept. Still not wild about it.

3 comments:

Anonymous said...

Perhaps "Buck Wild" alone would have sufficed to get close enough to the idiom, and even that's a risk. But it seems like the use of characters pushed it to a more familiar place where the black and cool images normally show.

e j.

Anonymous said...

This can't be Crispin can it?

HighJive said...

no, it's definitely not crispin. burger king's black agency is uniworld in new york. uniworld probably produced these gems.