This Coke Zero commercial is an example of humungous production values covering up a microscopic concept. Leave it to Coca-Cola to embrace an idea where tripping on an empty bottle inspires a global movement. Amazed the client didn’t demand the lead actor sing, “I’d like to teach the world to Toe Tappy in perfect harmony.”
1 comment:
Totally disagree with the assessment of this spot. It's the culmination of a months' long campaign to tie dancers around the globe together. As a fan of dance, who had been following the contest from the beginning in the fall of 2011, I thought it was an infectious, fantastic way to end a worldwide dance movement.
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