(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)
Cannes Lions 59th International Festival of Creativity paired Sir John Hegarty with Dan Wieden for an event titled, “BBH & Wieden + Kennedy: 30 Years of Creative Chaos.” Hegarty recently professed his commitment to diversity, despite a shaky record on the matter. An Adweek article published in the 1990s quoted the iconic adman as saying, “I dislike the whole idea of ethnic advertising. It’s about telling someone, ‘You are fundamentally different.’ Why? We should be celebrating the fact that we’re part of the whole.” Meanwhile, Wieden once gushed that of all the trophies he’s received over the years, his 2011 ADCOLOR® Award was “the most important one I’ve ever held.”
Yet according to Adweek’s report from Cannes, when Hegarty and Wieden were asked how the advertising industry should evolve and improve, they both only talked about elevating the quality of the work. Now that’s fucked up.
Guess the championing inclusive agencies stuff slipped their minds. Maybe the seminar should have been called, “30 Years of Creatively Dodging Diversity.”
C’MON WHITE MEN!
1 comment:
How did dan wieden receive a diversity award? What brilliant idea or achievements did he come up with to fix diversity in advertising. This is sad on so many levels. These people are a joke. Adcolor and their awards is also a joke. The same award show is run by Tiffany Warren, who works for Omnicom as "chief diversity officer, she at the moment is trying to block the release of poor diversity records within that holding company. + shes black. So if anything it should be "CMON BLACK WOMAN!" Here is the irony a black woman, working and hired by a predominately white company to not only create smoke and mirrors with "diversity initiatives" and "diversity Award shows", but to also shield the company from having to release any diversity records or data. Its not only whites pretending to care about a commitment to diversity, notice that the head of diversity at these agencies and holding companies are black, they are just as guilty, if anything u should start a CMON BLACK MAN series too just to be fair, because everyone is full of lies and deception when it comes to diversity in advertising
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