Sunday, May 22, 2016

13198: Whitey Chocolate.

This campaign shows mcgarrybowen in Brazil is as culturally clueless as mcgarrybowen in the U.S.

1 comment:

Madhatten said...

Remember this in 2016 and 2017, as ad agencies try to con you and tell you that hiring creatives and art directors etc. from South America is the pinnacle of diversity.

Agencies are in such dire straits right now that they're grasping at any diversity straws they can get, and yelling SUCCESS!

What's actually happening, behind the scenes, is a flood of foreigners who are bringing their racism and discrimination with them. You think bias against Blacks is bad in American agencies? Multiply it by 10 outside US borders.

Now imagine these same anti-Black ad creators being given a red carpet into agencies in America, and to add insult to injury, they are counted as US minorities on paper, and invited to diversity events where they check their phones and roll their eyes and count the minutes until they can run out the door.