Not too sure about this Communities for Development video from DUDE in Italy. The philanthropic initiative undoubtedly has good intentions. Yet the depicted Ugandans come off as primitive versus progressive. The comparisons to Silicon Valley have added clumsiness, as the technology community has admitted to a digital dearth of diversity in its ranks. Oh, and DUDE—demonstrated by the people page on its website—looks far more like Silicon Valley than Bulambuli Valley.
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“Nicely done, Adweek. Half the Creative 100 are women and many are creatives of color.”
NO THEY ARE NOT, 3% CONFERENCE.
“Many” are not creatives of color. Few are.
What you’re seeing instead, through your 3% white woman goggles, are FOREIGN EXPAT VISA HOLDERS. You are confusing them for minorities, as if this year’s Adweek list was something to celebrate.
It’s a celebration if you are a foreign, elite member of the advertising community.
If you’re a minority, it’s a reminder that there’s a long list of people ahead of you, that will always be hired first. White men, white women, foreign white men and white women, then foreign visa holders like the dozen or so on this Adweek list.
Remove the “content creators” (because YouTube stars have zero pull or full-time paid careers inside ad agencies) and celebrities (again, not working in advertising) and you are left with a celebration of white women succeeding in the name of diversity this year.
There’s about 60 something people on there. If you’re trying to count “people of color,” they’re not necessarily US minorities.
Priti Kapur, Bianca Guimaraes, Pum Lefebvre, Daniela Volta, Paulo Ribeiro, Niles Ashra, Jose Molla, Joaquin Molla, Gustavo Lauria, Anselmo Ramos and Corel Theuma are all definitely expats. There are probably more that I’m missing.
I always spot at least two to three people on lists like these who I know for a fact were responsible for some massively racist campaigns abroad. Colorism is real and it’s not pretty, people. Just because someone has an accent on their name doesn’t mean they are a minority, or care about minorities, 3%.
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