Adweek reported Publicis Groupe announced SapientRazorfish—the mutant merging of SapientNitro and Razorfish—is designed to help “clients transform their businesses in a connected world.” SapientRazorfish CEO Alan Wexler explained, “Transformation today requires a new type of partner able to combine enterprise-wide connected digital excellence with customer journeys and experiences that drive future business strategies, culture and operating models.” Having a dictionary to interpret corporate jargon and bullshit is useful too. Publicis Groupe Chairman and CEO Maurice Lévy added, “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works—it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.” Lévy’s gobbledygook undoubtedly sounds more impressive when delivered with a French accent. However, today’s business leaders should think twice before partnering with SapientRazorfish, as the enterprise has not yet solved its own slow, fractured and organizationally unsustainable issues.
Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Will Do
6 key offerings to transform businesses
By Katie Richards
Late last year, Publicis Groupe merged two of its digital agencies, SapientNitro and Razorfish, into one. Today, the network announced some of the core offerings that the newly-formed agency, called SapientRazorfish, will have for clients. The goal, according to the agency, is for SapientRazorfish to help “clients transform their businesses in a connected world.”
“Transformation today requires a new type of partner able to combine enterprise-wide connected digital excellence with customer journeys and experiences that drive future business strategies, culture and operating models,” Alan Wexler, SapientRazorfish CEO, said.
In order to make that transformation tangible for clients, the agency announced six key offerings including digital business strategy and innovation, customer experience, data and artificial intelligence, marketing modernization, IT modernization and commerce.
Publicis Groupe chairman and CEO Maurice Lévy said in a statement that the market is in need of a “partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer.”
SapientRazorfish is part of the network’s digital offerings, Publicis.Sapient. Moving forward the agency will work closely with other brands under the Publicis.Sapient name, including DigitasLBi and Sapient Consulting to fully deliver clients the promised “customer-centric digital transformation.”
Added Lévy: “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works—it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.”
1 comment:
Holding companies are useless. Have you seen this data from IPG?
https://twitter.com/RossT_Gemini/status/843772377779650560
54% of their global management is female. Proving that females (remember, the benefit is mostly white females) have more than achieved parity in the ad industry, if you trust the numbers IPG has released during Ad Week Europe.
But IPG is still the holding company that has their head buried in the sand about ethnic diversity. They're going to beat the white woman diversity drum over the next decade until they move onto elderly diversity, LGBT diversity, and/or handicapped diversity (still for white people).
Anything but getting black and brown people anywhere other than security desk and mailroom positions, I guess.
Just keep training 12 year old inner city interns, IPG and Omnicom and Publicis and all the rest. Your disinterest in real diversity beyond white women is very apparent.
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