Saturday, April 04, 2020

14973: Downy Campaign Has No Clothes—Or Concept.

This Downy campaign from Grey in Colombia is explained as follows:

People who have changed the world, have not needed much clothing. That is why you can change the world (taking care of it) using Downy so that the clothes last longer in your closet and not the environment.

Wow. That sort of strategic thinking warrants a thumbs Downy.

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