FOR IMMEDIATE RELEASE
April 1, 2020
Cannes Lions 2020 Introduces COVID-19 Lion
Cannes, France — Cannes Lions 2020 International Festival of Creativity will introduce the COVID-19 Lion at the annual—albeit currently postponed—advertising and marketing extravaganza.
The special trophy will salute any advertisement—scam or real alike—focused on the global coronavirus pandemic. In the event that Cannes Lions 2020 is canceled, the award will be mailed to winners in a sanitized, hermetically sealed container packaged by judges wearing hazmat suits.
“We initially considered rejecting entries with COVID-19 themes out of respect for victims of the virus—as well as a general sense of integrity and dignity,” stated a Cannes Lions 2020 official. “But upon realizing the potential revenue that could be generated, the decision to go for it was a no-brainer.”
Submissions are already pouring in, with the overwhelming majority coming from Brazil.