Wednesday, April 22, 2020

14992: Condom Calendar Is A Week, Er, Weak Idea.

Finding promotional opportunities during the global COVID-19 pandemic takes a new low with this “calendar” concept for SKYN produced by Sid Lee in France. Given all the gender-based sensitivities in the advertising industry and society at large, who would think this is the best way to hype safe sex products? A peek at the Sid Lee leadership—dominated by White men—sorta answers the question.

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