Wednesday, August 23, 2023

16360: Pimps’ Performative PR.

 

Digiday published a seemingly quarterly report on DE&I in Adland titled: Diversity execs sound off on the current state of DE&I in advertising—a work in progress. Actually, it’s a work in lack of progress. The story is labeled “Member Exclusive” content, yet is there any need to pay for a chance to peruse it? The first two paragraphs—which can be viewed for free below—read like every Chief Diversity Officer performative PR piece presented in the past decade. It’s a Pimp-O-Rama Pity Party!

 

Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress

 

By Kimeko McCoy

 

After more than two years of commitments and promises, yet another report from the 4A’s points out that the ad industry still has a ways to go in its diversity, equity and inclusion efforts.

 

However, chief diversity officers at U.S. agency holding companies say diversity stats are just a small part of what’s happening across the DE&I landscape. Ultimately, it is, and continues to be, a work in progress.

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