The MediaPost report on Mickey D’s Q2 sales figures featured in a recent post included one sentence worth spotlighting:
Successful restaurant level execution, culturally relevant brand and marketing campaigns and continued digital and delivery growth contributed to strong comparable sales results.
Culturally relevant brand and marketing campaigns? Did minority-owned advertising agencies—undoubtedly working for McCrumbs—significantly contribute to the fast feeder’s financial success? If so, it’s more fuel for Byron Allen’s $10 billion discrimination lawsuit.
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