Big Pharma conference season prompts promotional pap like the animated bus stop signage depicted above.
Questionable media placement aside, AstraZeneca positioning itself as Pioneers in Breast sounds… odd.
The dubious title feels more suitable for hyping a strip club or pornography website.
Plus, the animated breast image is arguably NSFW—making OOH a controversial tactic choice.
It all underscores an Adland reality: pharmaceutical advertising sucks. Or suckles, in this case.
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