MediaPost reported Dentsu flattened its EMEA org chart, which squashed the EMEA CEO, a 20-year veteran now being squeezed out of the holding company.
Gee, that move looks familiar.
Dentsu Global CEO Takeshi Sano declared, “Since stepping into the Global CEO role, my focus has been on building a simpler, more agile and an even more client-centric dentsu. Our evolved cluster model in EMEA reflects that commitment. It reduces complexity, brings leadership closer to clients, and improves our ability to collaborate, deploying talent and capabilities with speed.”
Gee, that scheme sounds familiar. Oh, right—it’s what every CEO from a holding company or single White operating company is saying.
Dentsu Flattens EMEA Org Chart, Regional Heads To Report To Sano
By Steve McClellan
Dentsu today announced what it called a “simplified model” in Europe, the Middle East and Africa (EMEA) that will have Dentsu executives Annette Male, Sawomir Stepniewski, and Mariano Di Benedetto managing broader sections of the region and reporting directly to recently appointed global CEO Takeshi Sano.
With the new reorganization, the position of EMEA CEO is eliminated and long-time company veteran and EMEA CEO André Andrade will leave Dentsu after more than 20 years with the firm. Giulio Malegori, executive senior advisor, Dentsu & chairman, Dentsu EMEA, will continue in his post.
Sano stated in a release announcing the move that “Since stepping into the Global CEO role, my focus has been on building a simpler, more agile and an even more client-centric dentsu. Our evolved cluster model in EMEA reflects that commitment. It reduces complexity, brings leadership closer to clients, and improves our ability to collaborate, deploying talent and capabilities with speed.”
Under the new setup, Stepniewski will manage the “core cluster” of Central Europe. Male will lead the Northern Europe cluster, expanding her remit beyond the UK and Ireland to include Nordics, Benelux and the Baltics.
Di Benedetto will lead the Western & Southern Europe and MEA cluster, expanding his remit to take on Spain, Portugal, France and Sub-Saharan Africa, in addition to his current remit of Italy, Greece, Israel, UAE, Saudi Arabia, Egypt, Morocco, Lebanon, Qatar and Türkiye.
The changes are effective in July.
The EMEA management reorganization is not a template for other regions, a company rep stressed. “Each regional approach is specific to client needs and local market dynamics,” he said, noting the recent promotion of Beth Ann Kaminkow to CEO, Americas and chief global client officer. She was previously North America CEO.
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