Adman and Blogger Extraordinaire Ernie Schenck published his book, available in bookstores soon — or immediately via pre-order with Amazon.com or Barnes & Noble.
Ernie is offering a FREE SAMPLE of the book on his blog. Click on the essay title above to check it out. It’s definitely worth a read, as the insightful perspectives apply to advertising and just about any other human endeavor.
The Houdini Solution (pictured below) promises the following:
“Transform the shackles of conformity into the tools for generating amazing, unconventional results.
Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry’s brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.
Who hasn’t been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.”
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