Sunday, October 15, 2006

Essay 1218


One more comment responding to the AdAge perspective presented in Essay 1205…

> Marc Brownstein, you’re either a genius or a crackpot, I haven’t decided which; you’ve made statements that are decades weary (the old black friend thing) followed by your assessment of how ‘inner-city kids being majority black, must have better television ad-related roles to motivate them’… who do you think you’re foolin’? You can’t be that vacuum-packed from social interactions to make such extraneous claims! Since I was a kid, I enjoyed watching the reactions of people at movie theatres to certain action or horror scenes more than watching the movie itself: many such situations caused me to realize early on that this was what I wanted to do with my life. To be able to create a package design or word combination promoting that product or service so well that the target consumer just couldn’t say no. I feel I’m in like company here… As a black art director, I find it a lonely but challenging arena, always having to prove my worth more so than ‘the other guy’ in the agency. Too many memories kicked up by reading all the previous notes to go into here, but I really believe you were testing the waters by throwing in a few ‘shark fins’… — tell these folks the truth, compadre! — Chicago, IL

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