Sunday, October 22, 2006
Is the new Chevrolet Silverado commercial patriotic — or patronizing and potentially racist? As John Mellencamp belts out his original tune (which he probably spent half an hour to conceive and produce), there are images of Muhammad Ali, Rosa Parks and Martin Luther King Jr. Oddly enough, few White heroes appear during the anthem, with the exceptions of the obligatory golfing astronaut and Richard Nixon (?!). Chevy even includes references to New Orleans and the World Trade Center. Yet despite song lyrics proclaiming, “This Is Our Country,” the spot is virtually devoid of Hispanics, Asians, Native Americans or any other minority group. Guess this is not their country.
Click on the essay title above to view the commercial via YouTube.