Sunday, October 22, 2006

Essay 1241


Seeking street cred with a MultiCultClassics Monologue…

• Microsoft honchos Bill Gates and Steve Ballmer (pictured above) were dissed in their proposal to team up with the popular Pitchfork blog. “They asked us about generating new content with them or creating a new section on our site specifically for Zune visitors, but it wasn’t something we were interested in pursuing,” said Pitchfork’s editor-in-chief. Can’t imagine why anyone would reject the Microsoft executives in their B-boy gear. Next time, just show up with bags of loot.

• Demographers predict new diversity for America in 2043: The U.S. will be 15 percent non-Hispanic Black, 8 percent Asian and 24 percent Hispanic. Plus, the number of multiracial citizens will continue to rise. “The racial lines will basically be blurred,” said a Brookings Institution demographer. “It’s hard to say what the different classifications will be. … The stark racial categories now won’t hold.” However, experts believe there will be zero changes in the advertising industry.

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