A whopper-sized MultiCultClassics Monologue…• Burger King reported 1Q earnings jumped 23 percent, helped by Hollywood tie-ins including “The Simpsons Movie,” which sparked sales for the Ultimate DoubleWhopper sandwich. Which could explain why more and more Americans physically resemble Homer Simpson.
• A new study shows lack of sleep may lead to a rise in obesity among kids. While there are no clear explanations to support the conclusions, speculation includes tired kids are less likely to exercise and lack of sleep messes with two hormones critical to appetite regulation. Let’s not forget that fast feeders like Burger King have late-night service too.
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