Tuesday, November 06, 2007

Essay 4672


Presenting an example of diversity in direct marketing.

Received a spam email with an easy-money offer for filling out online consumer surveys. Here’s an actual excerpt:

“And it doesn’t matter who you are!

It’s one of the best things about this opportunity. You don’t need any special qualifications. You can be a mother, a teenager, [an] old man, heck…you can even be paralyzed and in a wheelchair!

No matter who you are, solid easy income from home is right around the corner. Seize the moment…”

Gee, the paralyzed wheelchair folks will want to jump on this deal.

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