Advertising Age reported Yum! Brands Chairman-CEO David Novak challenged his advertising agencies to lift sales at KFC, Taco Bell and Pizza Hut. Apparently, U.S. Yum! franchises are not growing at the rate that the international business is experiencing. Draftfcb mishandles KFC and Taco Bell, while The Martin Agency oversees Pizza Hut. Somebody alert Novak that Draftfcb honcho Howard Draft admitted only 20 percent of his agency’s work is outstanding—and it’s safe to say KFC and Taco Bell are in the 80 percent silo.
The problem is not with Yum! Rather, its main agency is Yuck!
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