16868: Overreaction Of The Week.

 

Major brands are hyping Black Friday sales—despite abandoning Blacks via discounting DEIBA+ dedication. It’s holiday hypocrisy hijinks.

 

 

16476: Overreaction Of The Week.

 

DDB Romania explained the Black Pet Friday promotion as follows:

 

On Black Friday, DDB Romania, in partnership with Kola Kariola Shelter and with the support of Thank’Q Pet Food brand, launches the Black Pet Friday campaign. This initiative aims to offer adoption opportunities for black-furred dogs, showing that these four-legged dogs are just as friendly and adorable as all other dogs, despite the superstitions surrounding them.

 

The main focus of the campaign is an online video that adopts a style similar to product presentations in Black Friday deals, focusing on the features of ‘adorable gadgets’.

 

Romania discriminates against Black dogs? And did the White advertising agency check off the project as a diversity initiative too?

 

16450: How Adland Celebrates Black Friday.

 

Today is Black Friday.

 

For Adland, there will be no acknowledgment of Black culture or Black Lives Matter. There will be zero recognition of the Blackfeet Nation, despite a Presidential Proclamation urging all citizens to celebrate November 24, 2023, as Native American Heritage Day.

 

Over 24 hours, Adland will ignore all things Black—as well as historical references for Black Friday—opting to embrace the popular belief that the day’s name derives from businesses staying in the black.

 

For sales and profit, Adland is operating at full tilt today—and extends the event well before and after the actual date. For diversity, equity, and inclusion, Adland is taking the day off—and the next 365 too.

15622: TGI(A-B)F.

 

Digiday Media’s Glossy spotlighted brands presenting “Anti-Black Friday” promotions.

 

In Adland, every day is an Anti-Black commemoration…

15621: Overreaction Of The Week.

 

Advertisers and White advertising agencies spend waaaay more time and money on Black Friday campaigns than Black advertising campaigns.

 

(Which makes Google and BBH all the more annoyingly offensive…)

 

15619: Black-Owned Friday—Brought To You By White-Owned Factories.

 

Advertising Age spotlighted the second annual Google holiday heat shield—Black-Owned Friday—including an interactive video created by BBH USA that promotes Black businesses. Hyping Black-owned businesses is hardly original. But coming from Google, the hype is hypocritical. Coming from BBH, the hype is heinous. In short, a White mega-corporation presents patronizing pap for people of color—and hires a White advertising agency to produce it. What better way to demonstrate respect for Black-owned businesses…?

 

Oh, and the campaign features T-Pain as a rapping elevator attendant. Is that a salute to Mad Men’s Hollis?

 

You Can Shop In Google’s Video For ‘Black-Owned Friday’

 

Google and agency BBH USA launch shoppable video and search tools to support Black-owned businesses

 

By Parker Herren

 

Editor's Pick

 

For the second year, Google swaps its celebration of Black Friday for “Black-Owned Friday” with shopping. Last summer, as brands rushed to respond to protests over racial injustice as well as statistics indicating over 40% of Black-owned businesses closed due to the pandemic, Google launched its Black-owned business badge and later that year, “Black-Owned Friday” with U.S. Black Chambers, Inc. and agency BBH USA.

 

For its second year, Google’s “Black-Owned Friday” centers on a shoppable music video featuring artists T-Pain and Normani, directed by Daps, who’s created videos for Migos, Iggy Azalea, 2 Chainz and Kendrick Lamar. Singer Tanerélle plays a shopper who becomes inspired to get off her couch and do some bargain hunting when she sees an infomercial segment, starring comedian Desi Banks. What she discovers is not only a world of over 100 products from over 50 featured Black-owned businesses, but an entire “Blade Runner”-esque galaxy of Black-made goods.

 

T-Pain appears as a rapping elevator attendant, the guide for Tanerélle’s journey, and Normani joins Desi Banks in his faux-infomercial, humorously disrupting lyrics both informative and inspirational such as “it’s about time to start helping each other and that’s that, whatever you need, you can get that Black and that’s facts” and “God didn’t make a mistake, that’s why he painted you strong.”

 

While watching the video on the campaign’s landing site, each of the products featured, from shoes to art to cosmetics, line up across the bottom of the screen with an image, title and price. Clicking on the product populates additional information, like the seller, and a button that links directly to the Black-owned business’s website.

 

“I was thrilled when Google reached out about the second annual Black-owned Friday,” wrote T-Pain in a campaign blog post. “And I was especially excited to write a new track to celebrate Black-owned businesses.”

 

Google’s badge campaign allows shoppers to search for Black-owned businesses near them or online year-round. Especially for the shopping-based holiday, Google hopes to promote economic equality for marginalized business-owners. According to BBH, last year’s campaign received half a billion social impressions, 300% increase in online conversation involving Black-owned business and a shop featured in the campaign experienced 3000% sales growth.

15218: Black Fridays Matter…?

A number of advertising agencies turned Black Friday into a Black promotional event. Sorry, not buying the ad shops’ sincerity… or originality. Hey, Black History Month is celebrated on the shortest month of the year, so supporting Black businesses for only a day sounds about right.

 

13880: Annie Is Smokin’ Hot.

Annie The Chicken Queen is back—and she’s smokin’ with her Smokehouse Boneless Wings. Plus, she’s cooking Cajun Style Turkey to order. Thanksgiving with Annie The Turkey Queen is the perfect prelude to Black Friday.

12257: J.R. Smith On Black Friday.

The New York Daily News reported on New York Knicks Guard J.R. Smith and his Instagram post about Black Friday. Not sure if it matters whether or not this will result in Offensive Karma affecting the NBA team’s success. The lackluster and inept play by Smith and Carmelo Anthony make it all moot at this point.

Knicks’ J.R. Smith links ‘Black Friday’ to slavery in bizarre Instagram post

‘DID YOU KNOW: Black Friday stemmed from slavery? It was the day after Thanksgiving when slave traders would sell slaves for a discount,’ read the since-deleted graphic.

By Jaime Uribarri | NEW YORK DAILY NEWS

Don’t expect J.R. Smith to master something as complicated as the triangle offense when he can’t even grasp basic American history.

The Knicks shooting guard made a fool of himself on Instagram Tuesday night by linking the term “Black Friday” with slavery.

“DID YOU KNOW: Black Friday stemmed from slavery? It was the day after Thanksgiving when slave traders would sell slaves for a discount to assist plantation owners with more helpers for the upcoming winter (for cutting and stacking fire wood, winterproofing etc.), hence the name,” read the graphic, complete with an illustration of a slave auction.

“You’re a f------ idiot” was one of the the more blunt responses to the head-scratcher of a post, while others, like Twitter user @j_weech1, tried enlightening Smith about the true meaning of the term.

“It’s called Black Friday because businesses get into the black (profit) for the year, because it’s the biggest day.”

Smith’s only reaction was to quickly delete the post, but not before attentive Instagram users from took a screen shot for posterity.

Now untying opposing players’ shoelaces will go down as the second-dumbest thing Smith has ever done.

10788: Overreaction Of The Week.

Why were all the Black Friday promotions handled by White advertising agencies?

10776: Black Friday With Target.

9555: Hating Cyber Mondays.

It’s Cyber Monday. Will anyone get trampled by crazily surfing shoppers? Will women wielding pepper spray assault online customers? Will Web buyers face deadly gunfire? If people collapse at their keyboards, will other e-consumers ignore them? Perhaps the special sales day inspires Internet obscenities—like emailing viruses, hacking personal accounts, sending lewd pics, tweeting threats or bullying on Facebook walls.

9553: Sampling Gluttony.

Actual Black Friday Sighting: These Whitman’s Samplers—with 40 oz. boxes measuring 14” X 23” (Gary Coleman image added to indicate true scale)—make perfect stocking stuffers for the morbidly obese on your holiday gift list.

9528: Black Friesday.

After trampling other shoppers in the hunt for deals, enjoy a steaming hot cup of fries for breakfast.

9520: Come And Save.

Gee, imagine the crowds lining up for these Black Friday events.

8199: Black Friday Black Inventors.

If Black Friday were a Black holiday, advertisers would undoubtedly produce patronizing messages saluting two Black inventors whose contributions made the shopping day a success.


Benjamin Banneker is credited with inventing the first clock to be made in America. Without Banneker’s device, citizens would never have been able to wake up in time for the 3am store openings.


Garrett A. Morgan invented the traffic signal, which kept drivers safe and organized while they madly sped to big-box department stores. Additionally, Garrett created the gas mask, which riot squads could have used if Christmas crowds became unruly.

8192: All Black Friday Spots Look Alike.

What’s with all the Black Friday spots featuring semi-insane women overacting/overreacting to the upcoming sales? From overboard training to obsessive early morning preparations, it’s just one contrived commercial after another. The economy has rendered consumers reluctant to make purchases like never before. So you’d think advertisers would try a different approach versus the traditional holiday shopping clichés to inspire deadly store stampedes.

7285: Happy Black Friday.

If a Black advertising agency produced a Black Friday ad…