16329: Overreaction Of The Week.

Comicbook.com reported Cap’n Crunch underwent a transformation, receiving a four-striped uniform and five fingers. The character’s original three-striped jacket—which was called out many years ago—signified that he held a commander ranking, which is one naval level below a captain. In short, he’s been impersonating an officer forever. Yet he’s clearly avoiding charges by taking advantage of his White privilege. Aunt Jemima and Rastus would never have gotten away with that—and Uncle Ben was quietly stripped of his CEO role.

 

Cap’n Crunch Debuts New Four-Stripe Uniform

 

The iconic cereal character finally has a uniform befitting his captain’s rank.

 

By Nicole Drum

 

For years, fans of Cap’n Crunch have had one persistent complaint about the iconic cereal icon's jacket. The Cap’n’s jacket has for years only featured three stripes, which in naval terms means he’s only a commander — the rank below captain. Now, in celebration of the Cap’n’s 60th birthday this year, he’s getting a whole new look and finally getting the stripes to match his rank. On Thursday, Cap’n Crunch unveiled the Cap’n’s new look with a brand-new jacket featuring four-striped sleeves fit for a captain.

 

The beloved cereal character’s new look will get its big debut outside San Diego Comic-Con where, in a nod to his 60th birthday this year, 60 of his “Crunchmates” will appear dressed as the Cap’n himself complete with the new four-stripe look. You can check it the new look [above].

 

“With the celebration of Cap’n Crunch’s 60th birthday this year, we thought it was only fitting to commemorate his epic 60 years of tasty adventures with a fresh new look,” says Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America at PepsiCo. “What better way to unveil the beloved Cap’n Crunch’s new four-striped look than with his cosplaying Crunchmates around one of the most iconic pop culture events of the year?!”

 

The unveiling of the new look isn’t exactly a surprise. Cap’n Crunch’s official social media channels have been teasing the new look for a few days, hinting at the addition of the fourth strip that makes him “officially” a captain. The new look will roll out on cereal boxes, treat bars and more in stores nationwide.

 

Cap’n Crunch getting a new look is just the latest celebration of the cereal mascot’s 60th birthday this year. Earlier this year, the Cap’n celebrated six decades of breakfast adventure by hosting a birthday bash at Coachella.