Masterfoods USA recently updated the Uncle Ben’s Rice icon as Ben the Corporate Chairman. Such a brilliant marketing move should inspire other brands to consider similar rebirths.
Introducing Rastus Ocreama! Rastus is not just running the premier hot breakfast cereal enterprise — he’s also running for President of the United States. Mark 2008 as the year America votes the first Black man into the Oval Office, while Cream of Wheat enjoys unprecedented approval ratings.
Reacquaint yourself with The Frito Bandito! The corn chip crusader is back, bringing a powerful voice to immigration rallies. The Frito Bandito draws the entire country together with tasty snack foods and a stirring speech titled, “Ay Yi Yii Yiii Have A Dream.”
Presenting Jemima! A media mogul and philanthropist, this bold heroine leads a breakfast foods company with heart and soul. Jemima built a $40 million waffle house for children in South Africa; plus, she’s funding research for the development of a maple syrup designed to eliminate diseases worldwide.
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