Thursday, April 26, 2007
Health and Inhuman Services in a MultiCultClassics Monologue…
• The Department of Health and Human Services plans to use Shrek as a spokesogre for an anti-obesity drive. But a children’s advocacy group is complaining because the character is already hawking a lot of unhealthy items. “Surely Health and Human Services can find a better spokesperson for healthy living than a character who is a walking advertisement for McDonald’s, sugary cereals, cookies and candy,” said the group’s director. “Shrek is a very well-known character in the target population of this campaign,” said an HHS official. “We have always promoted a balanced, healthy diet, which does not necessarily exclude the occasional treat.” Especially when there are millions of dollars in promotional tie-ins to consider.
• The board of directors at Wendy’s International has formed a committee whose brainstorming includes mulling the possibility of selling the fast-food chain. The Department of Health and Human Services will probably team up with Shrek to tender an offer.
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