Monday, December 01, 2008

6202: Adweek’s Long Report On The Obvious.


Adweek presented a lengthy story titled, “The Minority Report,” detailing the dismal state of diversity affairs on Madison Avenue. Overall, there’s not much news—the piece essentially regurgitates information already discussed in publications like Advertising Age and assorted newspapers. In fact, the writer behind the piece isn’t even an Adweek staffer. The story also admitted, “Adweek currently does not employ a single person of color among the 16 members of its editorial and design staffs.” Hey, no news there. The threat of a class-action lawsuit by Cyrus Mehri is highlighted, along with this juicy quote from the prominent civil rights attorney: “I’ve yet to see an industry that has such a consistent record of indifference to minority involvement. … It has a history of purposeful discrimination. They’ve been on notice a long time, but they just go through the motions and allow a discriminatory climate to continue. They’re real laggards, and it’s hard to understand why.”

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