Thursday, December 04, 2008
6219: Omnicom, You’re Killing Us.
A Pepsi Max print advertising campaign has been pulled after complaints over its insensitive and offensive theme. Apparently playing off the product benefit of one lonely calorie per serving, the layouts depicted animated calories committing suicide. It’s no surprise the work was yanked. It’s also not surprising the responsible ad agency is BBDO Düsseldorf. BBDO is part of the Omnicom network—those wonderful folks who gave you homophobic TV spots, racist websites, suspicious minority agency scheming and the worst diversity hiring record on Madison Avenue. What will these guys think of next?