6225: Judging Creative Talent Is Not Subjective.

This actual ad appeared at craigslist. If this guy’s legit, you can bet places like Draftfcb and Enfatico will be beating down his door.

MRI/PET SCANS IDENTIFY CREATIVE MARKETERS

Reply to: job-945933305@craigslist.org
Date: 2008-12-05, 9:17AM CST

If you think the following is fun – if you’re currently reading this – then I’ve captured your attention. Just think what I can do for your company!

Brain MRI/PET scans reveal that the best creative thinkers have highlighted areas of brain activity in their cerebrum, temporal and occipital lobes. Research was conducted at the Neurobiology Division of Mayo Clinic in Rochester, MN. Participants were presented with market data and asked to create 3-5 new products and innovative positioning ideas to increase company sales by $5 million. All participants received the same data. One hour later, those participants were placed in a MRI/PET scan and brain activity was measured.

Since MRI/PET scans can image the alterations of biochemical processes, true creative thinkers can be identified. One participant, Lisa Radin of Highland Park, IL had what researchers called ‘supernatural’ creativity. Additional research will be conducted on Radin to determine impact of these findings.

This new medical equipment application is being marketed as a business tool to companies seeking the best creative talent as it applies to strategic marketing, new product development and having a significant impact on sales growth.

General Electric, the leader in scanning technology, can envision tabletop models in every Fortune 1000 human resource department. According to Reuters, GE stock skyrocketed on the news.

Times are difficult; recessionary markets need new creative thinking – and I’m here if you’re strong enough to take the necessary step to move forward. Now, if you email and I don’t answer right away – don’t worry, as I might be in the scanner and will return message shortly.