For a first anniversary, the traditional gift is paper and the modern gift is a clock. Julius Dunn and his Adversity program received both, as The One Club handed him a pink slip and announced his time was up.
An official insisted the program is not going away; rather, the partnership between The One Club and Adversity has ended for financial reasons. Apparently, any long-term commitment plan was written with a Gold Pencil. The One Club website has erased all evidence of Adversity, replacing it with the following:
The One Club is extending its outreach to provide college students and young professionals of diverse backgrounds an opportunity to learn first hand about the creative side of advertising, new media and design. Through workshops, presentations and exhibitions, The One Club is working to diversify the advertising industry.
First, The One Club should hire an award-winning proofreader, as firsthand is a single word. Second, how does The One Club intend to extend its outreach efforts while cutting its lead diversity initiative? Guess you need to be a Gold Pencil winner to figure out a creative answer. Third, “The One Club is working to diversify the advertising industry,” sounds remarkably like, “O.J. Simpson is hunting for Nicole’s killer.” There’s a certain insincerity here, especially given that the award organization’s historical lack of interest in minorities might warrant a name change to The One Old Boys Club. And Adversity could be renamed The One-Year Club.
What’s the most unfortunate part of this affair? The only source to bother reporting on Adversity’s demise was the ever-useless Agency Spy blog. That’s the equivalent of having your obituary run in a high school newspaper.
Anyway, good luck to Julius Dunn and the other staffers who lost their jobs. Welcome to the advertising industry.