The following message was forwarded by Hadji Williams:
Cynthia Perkins at the Cable Advertising Bureau is leading an effort recruiting a number of companies to create a resource that promotes the cultural nuances, viability and value of the Black Consumer segment. The project is creating a website www.reachingblackconsumers.com
Currently she has (20) companies (agencies, research companies and market researchers) partnering on this project with the website scheduled to launch around November 2nd. The Adweek Group of publications has agreed to do a feature on the website in the their publications which will be distributed at the ANA “Masters of Marketing” Conference November 5-8 in Phoenix.
An important feature of the site will be a section that features Advertiser Case Studies and “Insiders’ Insights”. Cynthia is looking to have at least (10) of each of these when the site launches.
The “Case Studies” do not have to be elaborate and can feature the commercials associated with the campaigns.
The “Insiders Insights” are articles/essays that share insights or advice on various aspects of how to market to the Black Consumer Segment more effectively.
These (2) components are key to the success and usefulness of the site. If you can assist Cynthia in any way by forwarding a request to someone that you know, doing cyber-introductions or even submitting something yourself, I know Cynthia would be most appreciative. This information will go a long way to help us all to continually and kindly prove the African-American business case thus promoting the segment further.
Please contact Cynthia for additional information at 212.508.1233; cynthiap@cabletvadbureau.com
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