Sunday, July 21, 2013

11293: Profits & Losses.

Publicis claimed its revenue surged. Omnicom boasted modest gains. IPG admitted net income declined, but countered with rising revenue. Haven’t heard from WPP yet; however, the inevitable release is sure to present a view through rose-colored glasses that emphasizes the silver linings. Can’t help but think these earnings reports may display the holding companies’ most creative communications. It’s only a matter of time before Cannes introduces special Lions for cutting-edge cooking the books accounting.

When did revenue and net income become more important than the work—or newsworthy at all? When Maurice Levy, John Wren, Michael Roth and Sir Martin Sorrell discuss the industry, does anyone who isn’t a financial wonk really care what the alleged leaders have to say? When the topic turns to profits, the industry ultimately experiences losses.

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