Had a delayed adverse reaction to the really bad Uncle Ben’s video created by BBDO San Francisco. The lame concept features two characters offering to do homework for school kids, depicting the reactions of rejecting parents. The characters then make a sloppy transition, encouraging parents to teach their kids how to cook. It’s all part of a bigger promotion called Ben’s Beginners™, which includes a cooking contest with parents and children. While downplaying the historically racist Uncle Ben icon is evident, the casting of the two main characters seems questionable and exclusionary. Why did BBDO SF select two White guys? Surely there could have been a greater consideration for diversity when picking the leads—despite one of the characters sporting an afro of sorts.