Saturday, June 17, 2017

13715: ESPN BS.

This Brazilian campaign for ESPN is bullshit—especially considering the fact that the sports network likely presents a disproportionately higher amount of men’s sports coverage versus women’s sports coverage. Plus, the amount of coverage has nothing to do with gender bias. Rather, it’s all about audience appeal and advertising budgets. Finally, it’s common knowledge that women’s sports will gain greater audience interest when there’s greater mob interest; that is, when spectators are placing serious bets on scores and outcomes.

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