Ads of the World presented a collection of Top Chinese New Year Ads, along with collections for events including the Super Bowl, Christmas, Father’s Day, Mother’s Day, April Fools’ Day, International Women’s Day, Halloween, U.S. Election and more. Black History Month Ads, however, are excluded.
As predicted here, Adweek displayed just a few of the many pricey tributes created for International Women’s Day—which far exceed the crumby efforts for Black History Month.
Two new commercials starring Annie the Chicken Queen perfectly bridge Black History Month and Women’s History Month.
As another Black History Month draws to a close, it’s hard to ignore how the event underscores and symbolizes divertsity in the advertising industry. That is, the majority of work displayed over the past 28 days was contrived, clichéd and created with crumbs. On the flip side, March is Women’s History Month, and it’s a safe bet that advertisers and White advertising agencies will go all out to celebrate—even while battling sexual harassment charges.
Came across the promotional message above, apparently sponsored by AT&T as part of its 28 Days extravaganza. What’s next, Milana Vayntrub leading a Black Lives Matter rally?
This United advertisement salutes the Ebony Power 100 during Black History Month and proclaims, “The diversity of our company and customers makes us stronger.” And being stronger comes in handy when you have to drag customers off of planes.
It’s probably not a BHM message, but Advertising Age spotlighted a Gap Instagram post featuring a Black mother breastfeeding her baby, which has gone viral.
This Gap Instagram Post Depicting Breastfeeding Is Going Viral
Post for LoveByGapBody Range has over 35,000 Likes So Far
By Alexandra Jardine
A Gap Instagram post featuring a mother breastfeeding her baby is going viral, with over 35,000 likes so far.
The post, for Love By GapBody sleepshirts, features model Adaora Akubilo feeding her 20-month-old son Arinze. It has attracted comments such as “Thank you Gap for #normalizingbreastfeeding” and even “looks like we have to start shopping at Gap again!!!!”
It’s part of a series of pictures for the range, another of which shows Akubilo carrying her baby in her arms. The caption to the post reads simply “Love your forever favorite. Pima cotton and a secret soft wash make these sleep shirts the ones you’ll want to wear, keep, and love. Tap to shop.”
In response to the social media posts on the images, Gap issued a statement: “We aim for the marketing around Love By GapBody to encourage and empower all women to be the woman they want to be as a friend, partner, wife, mother and voice in today’s society.”
The overwhelming positive response so far follows other attempts by brands to feature breastfeeding, some of which have been unsuccessful. Last year, Dove pulled an ad in the U.K. that featured a breastfeeding baby, after complaints. However, the complaints were more about the ad trying to start a debate about breastfeeding, and suggestions that it was a matter for public comment.
Verizon invites you to celebrate Black History Month by renting or buying a Black movie.
Celebrate BHM with the third Black woman to grace the cover of the Sports Illustrated Swimsuit issue.
For every smiling photograph submitted during BHM, Colgate-Palmolive donated $1 to Children’s Health Fund.
The school dining hall served BBQ Ribs, Mac & Cheese, Mashed Sweet Potatoes, Collard Greens, White Rice, Lima Beans and Corn Bread—along with red Kool-Aid and watermelon-flavored water—for BHM at NYU. WTF. Get the FYI at CNN.
This HUD message is technically not a BHM advertisement, but it ran in Black publications during February. How many of the banks celebrating Black history also have histories of discriminatory practices?
During BHM, Starbucks introduced Blonde Espresso. Of course, Blonde breaks rules. The Black and Brown beverages, on the other hand, are probably reprimanded and arrested for breaking rules.
