Saturday, August 29, 2020

15124: A Break From Stereotypes? Gimme A Break.

This campaign from India is hyped as follows:


Women are judged all over the world for their looks, be it the colour of their skin, their features or body type. These print ads are made to break such stereotypes. To show the world that each woman is beautiful in her own way. That real beauty lives within. That it’s important to love yourself and embrace your flaws, for all of it together is what sets you apart.


Huh? How is this work not objectifying women in the most stereotypical fashion? Worse yet, why is such patronizing pap coming from India?

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