Advertising Age reported Nathan Young, former co-founder of 600 & Rising, is now former group strategy director of Periscope—plus, Young remarked, “I had to step down from everything and I’m honestly not sure I’m going to come back to advertising.” While it will surely be lost on the ADCOLOR® fanatics, Young’s statement represents the ultimate irony. That is, a true champion of diversity in adland has chosen to remove himself from the underrepresented, effectively lowering Periscope’s EEO-1 data and leaving a hole in the global community. At a time when Young should be inundated with offers from White advertising agencies desperately seeking to create an illusion of inclusion, the industry loses an allegedly-ever-elusive qualified minority. Meanwhile, the bland plays on, composed of a minority membership completely divorced from reality that sells the story that progress is being made on diversity in advertising and buys cover for holding companies.
Bonus irony: 600 & Rising is now reassessing its strategy without a strategy director at the helm.
Nathan Young Resigns From Periscope, ‘Not Certain’ He’ll Return To Advertising
By Lindsay Rittenhouse
Nathan Young, the former president of the 600 & Rising organization he founded alongside Bennett D. Bennett to tackle systemic racism in the advertising industry, tells Ad Age he also quietly resigned from his role as group strategy director of Minneapolis agency .
“I had to step down from everything and I’m honestly not sure I’m going to come back to advertising,” Young says.
Periscope confirmed Young’s departure in a statement.
“We are grateful for the work Nathan has done with our team and wish him well as he takes some time to focus on his family and his future,” a Periscope spokesperson wrote. “Nathan helped to push the industry—and our own agency—to have important and often difficult conversations about diversity, equity and inclusion. Those conversations are not over. Periscope and Quad continue on our journey to invest in and remain committed to our DEI efforts. We say goodbye to Nathan with sincere thanks for his contributions to this journey and best wishes for his future.”
Young on Twitter earlier this month, noting how “Splitting time between my day job and this movement in the middle of a pandemic has placed enormous stress on both me and my family.” Young tells Ad Age he quietly stepped down from Periscope that same day, for the same reasons.
He says he “could not be more grateful for the support Periscope has shown me and continues to show me with my departure.”
“Periscope is home to some of the most brilliant, brave and kind talent I’ve ever encountered in the industry,” Young says. “Together we overcame an incredible number of obstacles and it saddens me that we won’t be able to finish what we started together.”
He says he is currently prioritizing his family. “That’s the only thing that matters to me right now.”
Young’s departure from 600 & Rising came after he , the advertising fete that has long celebrated the achievements of diverse industry professionals as well as work that has promoted diversity and inclusion.
“@ADCOLOR is an awards ceremony completely divorced from reality that sells the story that progress is being made on diversity in advertising and buys cover for holding companies,” Young wrote.
600 & Rising said at the time of Young’s resignation that it was dissolving its current structure and would be “taking the next 30 days to reassess, with the intent that 600 & Rising becomes an advocacy community led by the signatories—Black talent and non-Black allies—that works for the interests and with the input of all involved, moving forward.”
Young says that he since “regrets” that tweet and notes that “there needs to be more collaboration and less competition to tackle the “enormous” issue of racism in the industry.
He had served as a group strategy director for Periscope since March. Young previously was a managing director for Aux Creative in Seattle, Washington. He’s also held stints at other Seattle-area agencies including Crown, Tencount and Creature.
In July, Young to protest parent company Quad/Graphics’ actions regarding social justice. The company had acquired Periscope for $132 million in 2019. The complaint which Young and his colleagues had launched against Quad centered largely around what he says was the company’s aversion to using the phrase “Black Lives Matter” in messages addressing the current unrest.
This story has been updated to include a statement from Periscope.