Tuesday, June 05, 2007
Thanks to Carmen Van Kerckhove of Racialicious.com for forwarding the press release below. A brief MultiCultClassics response immediately follows…
PROMINENT ORGANIZATIONS JOIN FORCES TO CREATE HISTORIC
The AdColor Industry Coalition Announces the Inaugural AdColor Awards to Recognize Outstanding Achievements of Diverse Professionals in the Advertising, Marketing and Media Industries
(New York, NY) June 4, 2007 — Today, the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), The ADVERTISING Club of New York (AD CLUB NY), and Arnold Worldwide announced that they have joined forces to form The AdColor Industry Coalition. ADCOLOR™ is a first of its kind cross-industry collaboration on the issue of diversity. The Coalition hopes to combine the energies of the marketing, media and advertising communities to stimulate ideas, discussion and solutions to advance diversity goals.
The Coalition’s first effort will be The AdColor Awards, a program that will honor outstanding diverse professionals at the junior, mid and senior levels in each segment of the advertising, marketing and media industries. The awards show will take place at the ANA Multicultural Marketing Conference on November 4, 2007 in Miami, Florida. Interested applicants or those who want to nominate candidates can download nomination forms at www.adcolor.org. The deadline for nominations is August 1, 2007.
“We are thrilled to host The AdColor Awards,” said founding Coalition member Bob Liodice, president and CEO of the ANA. “We look forward to celebrating the accomplishments of Rising Stars, Innovators, Change Agents and Legends, as well as learning from their experiences so that we can replicate their path to success for future generations.”
Currently, Yahoo!, Advertising Age and Arnold have signed on as presenting sponsors of the program. Additional pro bono support is being provided by DraftFCB, Fox Networks Group, McCann Erickson, Publicis New York, Rokkan, Reed Smith, and The Kaplan Thaler Group.
ADCOLOR™ was established in 2005 to promote increased diversity in the advertising, marketing and media industries, as well as to inspire current and future communications professionals of color by celebrating the accomplishments of diverse role models and industry leaders. Go to www.adcolor.org for more information.
About The AdColor Industry Coalition
The AdColor Industry Coalition is a historic collaboration between The ADVERTISING Club of New York (AD CLUB NY), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA) and Arnold Worldwide. These organizations and other companies are committed to the success of the AdColor Industry Initiative.
Well, it’s certainly historic for organizations that have consistently failed in their diversity initiatives to suddenly team up to tackle the issues. Call it a case of the colorblind leading the colorblind.
And what better way to herald the new day than with another minority awards show? It’s the perfect supplement to the Mosaic Awards and other multicultural tributes that continue to segregate the industry. Funny how this innovative salute to cultural harmony doesn’t include any White categories. Or even disabled and GLBT silos. Plus, let’s not forget the growing segment of aging adfolks. Perhaps it’s time to distribute trophies to the chronic offenders fueling discrimination and exclusivity. Oh wait, that’s the role of New York City’s Commission on Human Rights.
The AdColor choir features a few rising stars, notably Arnold Worldwide’s Tiffany R. Warren. Ms. Warren was listed in Advertising Age’s Women To Watch 2007, and she allegedly calls herself a “diversity Pollyanna.” Hey, she’s clearly found a fitting forum to test the authenticity of that title.
[Click on the essay title above to learn more about AdColor.]