Tuesday, August 17, 2010
7880: Smoking Out Kraft’s Big Tobacco Tactics.
MultiCultClassics has briefly commented on this topic before, but the latest press hype inspires additional ranting.
Kraft Macaroni & Cheese is targeting adults with an advertising campaign, and the effort seems to be spiking sales. This is obscene on a few levels.
First, Kraft allegedly reduced hawking its variety of unhealthy shit directly to kids, feigning concern for the well-being of America’s youngsters. Yet the food maker turns around and pushes its garbage on grownups. As if Kraft doesn’t realize adults will ultimately feed the stuff to children.
This becomes even more sinister when you consider Kraft’s past ties to cigarette maker Philip Morris/Altria. Big Tobacco has always been content with being prohibited from advertising to youth. But only because the companies know the easiest way to woo children is by peddling the addictive products parents. Seems like Kraft is taking a lesson from Big Tobacco—and contributing to the nation’s obesity problems.
Maybe it’s time to place Surgeon General’s Warning labels on Kraft food packages.